When you’re choosing a venue for your seminars, we bet libraries aren’t at the top of your list. But here are five reasons that just may make you give your local library a call.
1. They Need You – Libraries have been placed in the position of needing to evolve in order to survive in today’s computerized world. Times have changed, and in order to provide value within their community they must become more than just a place to read and borrow books. They need to create reasons and a purpose for the public to visit. This is where you and your educational events can directly help your community.
2. Libraries are Community Oriented – Every library has a mission statement, and pivotal to their mission is access to educational materials. Your goal should be to position yourself as an expert, someone who can help educate members of the community, so your relationship with the library is really more of a partnership, you both have a common goal for your community. You bring to the table very valuable knowledge regarding available strategies that can help people maximize their Social Security benefits, while the library provides the venue and the audio/visual equipment. Partnering together, you will create a win-win situation for not just both of you, but for your neighbors.
3. Non-Threatening and 100% Educational Environment – This is one of the main reasons many advisors are experiencing much higher response rates than with dinner seminars. Prospects are much more likely to attend a library seminar because they feel they are not in for a sales pitch. They come into these educational events much more relaxed and comfortable, anxious to gain valuable information regarding how to increase the amount they can receive in Social Security benefits, not how they will eat their food and get out before being cornered into a commitment. Many of our clients are getting the same feedback; attendees are saying if these events were dinners versus library events, they wouldn’t attend to avoid the guilty feeling of “owing” the host something after a dinner!
4. Branding Your Business in Your Community – Even the most successful advisor should always welcome an opportunity to build brand recognition within their community. Hosting educational events in a community center like a library help you develop a good reputation with the locals who frequent those venues, establishing yourself as the local expert in retirement income planning.
5. Promoting Your Event – The library will, in many cases, actually help you promote your seminar. Many times they will hang posters, print flyers, display brochures, even send e-mails to their members. Ask yourself, how many times have restaurants helped you promote your events?