Let’s get straight to the point; when it comes to prospecting for new clients, there are many new marketing strategies available for financial professionals to implement. So when making the decision on which marketing strategy will achieve the most optimum results, why should advisors be interested in taking the plunge into direct mail marketing over all of the other and newer alternatives? Well here are a few of the main reasons that really speak for themselves as for why direct mail still works BEST (if not better) for financial advisors in 2015.
Let the Numbers Speak for Themselves
In the finance world, numbers mean everything; it’s easy to over inflate claims and to glorify statements without backing it up with data. For that reason, let’s start with some recent 2014, to 2015 data and findings.
Are you surprised to find out that despite living in the technology age of today that mailers are still one the most effective marketing strategies out there? Don’t be, with an ever decreasing attention rate online, mailers are the perfect medium to get your message across and make a good first impression as a financial advisor.
Direct Mail Delivers the Strongest ROI
When you think about just how many people check their mail every day, and how many people hold onto it; it’s not hard to believe that the ROI is the highest among direct mail over any of the other digital alternatives. Maybe that’s why, in a recent study conducted by the Direct Marketing Association the findings showed just how much Direct Mail outperforms its counterparts:
ROI – Direct Mail: 3.4%
ROI – Digital Alternatives: 0.12%
The reality is that it’s easy to close an advertisement online, or to overlook an email, but with direct mail there seems to be more of an organic connection which can be indicative of these results.
Direct Mail is Considered to Be The Most Authoritative – *Very Important Attribute for Financial Advisors.
On top of all the recent studies and surveys highlighting the benefits of direct mail over other alternatives, perhaps one of the most relevant and revealing findings for financial advisors is that on the authoritative results findings. Royal Mail’s MarketReach research report found that, direct mail is seen by customers as being more authoritative over digital.
With that being said, for financial advisors, being seen as an “Expert” is incredibly important and authority is a perhaps one of the most critical characteristics for this form of perception to take place. So in addition to getting those higher response rates, advisors also feel the bump of being perceived in this light by using direct mail.
As a direct mailing company exclusively servicing financial professionals, Resource Solutions is proud to be the premiere direct mail marketing company in the nation. In addition to our customized proven effective seminar invitations and one-on-one appointment setting programs, we have truly set ourselves apart from our competitors offering complete turn-key marketing programs our Social Security Maximization System, IUL Solutions, and Social Security for Women. By offering everything imaginable in the financial services marketing arena, we have become the #1 trusted go-to marketing company utilized by hundreds of advisors across the nation. If you’re ready to start experiencing the results that direct mail can deliver, contact us today at (866)855-3710!