The digital age is all around us; a recent poll showed that over 90% of American Adults now own a cell phone and 58% of those are smartphones. In addition to that, “E-retail” spending is set to increase 62% by 2016. Looking at just these statistics alone you may be inclined to think that online is the place to be right? Well hold on just a minute, don’t jump the gun too fast; although online marketing is becoming mainstream there are some interesting facts to consider before investing a huge chunk of your marketing budget into online marketing.
What Industry Are You In?
It is true that having some form of online presence is important in today’s day and age. But depending on what industry your company or business is in, relying or emphasizing on online marketing may be hindering your ability and benefiting your competition when it comes to customer acquisition. For the sake of this example we will talk about an industry we personally specialize in here at Resource Solutions. That is, the financial advisors industry. At the core of any Financial Advisor’s business is a relationship. Their customers are typically found on a local level, and while some are generated through referrals, new potential prospects are looked at as lifelong customers, not one time buyers. It’s therefore very important for them to make a lasting impression and impact which could provide substantial return and referrals along with a lifelong client. Although online marketing may work for a simple product or SaaS service; for a more personalized consulting practice service like that of an Insurance agent, Registered Representative or RIA, meeting with your potential clients face to face can have a much more powerful effect and result.
Why Face to Face Works – So in the case of industries where face to face marketing is relevant, what makes face to face marketing so effective?
- Builds Trust
Trust is everything when it comes to acquiring new business, especially when we are talking about consulting services like financial advising. Customers want to know your story and to see your face. Although you can attempt to replicate that online, there’s nothing quite like the real deal. Shaking people’s hands, gesturing, and making eye contact all add to making prospects feel comfortable and aid in having them take you seriously.
- You Leave an Impression
With the cluttered world of online media and online marketing leaving a lasting impression is not only difficult, but nearly impossible without an extensive budget. So when it comes to standing directly in front an audience and talking with them, there’s quite a profound difference. Prospects will walk away with all their sensual cues intact, the sight, sound, and ambiance of the event will be fresh in their minds for weeks or even months to come.
- Your Engagement Levels Are Higher
Unlike online marketing, face to face marketing is a way to have a potential client’s undivided attention while you tell them what makes you different, or why they should choose you over a competitor. It is also the case that the potential customer has already made a commitment of some sorts to be at this event, so you can also rest assured they want to hear what you have to say, resulting in more meaningful engagements.
- You Create a Reputation
Face to face marketing allows you to quickly build a local reputation for your personal brand or company. Seminars and other events give you the platform to connect with your audience directly and in a real meaningful way. By building your brand in the community and engaging with customers directly, you can create a lasting reputation in your area resulting in organic referrals and new customers.
Here at Resource Solutions we specialize in proven turnkey marketing programs exclusively for the financial services industry. Our job is to bring the qualified prospects and resources to you, and your job is to do what you do best. If you are a financial professional, we’d love to hear from you and to talk about how we can help increase your production output today. Call Us Toll Free Today: +1 866-855-3710!
“AT RESOURCE SOLUTIONS, WE DON’T JUST SELL MARKETING – WE SELL RESULTS!”