Over the years much has changed in the world of marketing, and yet much has remained the same. Despite the advancement of digital and online marketing capabilities; direct mail still continues to hold its own, especially when it comes to targeting new prospects locally…here’s why.
- Direct Mail Reaches Your Local Prospects Every time, No Guesswork
There’s no doubt that online marketing has become more precise with its targeting efforts, however there is still no guarantee that you’re actually reaching all of your local prospects in any given area. With direct mail, that same argument cannot be made. Mailers go out to each targeted household or residency within any given geographic region, so there’s no guesswork when it comes to whether or not your prospects are actually seeing your marketing efforts and your marketing messages!
- It’s Still The Best Way To Get Your Name Out Locally
Direct mail gets noticed; some 98% of people bring in their mail daily and on average spend roughly 30 minutes reading it. These two statistics alone are extremely powerful when it comes to prospecting at a local level. Although digital alternatives can be refined and targeted (which is not unique because direct mail too, can be refined and targeted) , direct mail gets your message into people’s faces, and overall establishes a marketing synergy in a targeted area exposed to those marketing efforts. Instead of efforts being dragged out and parsed over fragmented marketing channels; direct mail allows you to drop a targeted and personal advert in any given location and get people seeing it immediately.
- Prospects Act Right Away With Direct Mail
One of the more astonishing statistics that has come out in the last few years is the finding that, “Four-fifths (79 per cent) of consumers will act on direct mail immediately compared to only 45 per cent who say they deal with email straightaway”. There’s no question that when it comes to local advertising, in fact any advertising, getting people to act quickly is an important characteristic.
- Your Advertising Doesn’t Get Lost In The Digital Clutter
While email is widely considered to be the most effective form of advertising online, it makes you wonder that if 70% of all emails being received today are considered spam; what does that say about the potential effectiveness of delivering your advertisement online? Direct mail allows you to break through that digital mold of the online world we live in today, and by doing so, get your marketing across more effectively.
- People Hold Onto It
One of the most important, if not the most important reasons for why direct mail is the best for local marketing is that 48% of people hold onto their mail for future reference. For local businesses this element is crucial. Unlike digital marketing, direct mail doesn’t just fade away. Whenever a prospects need(s) surfaces, it’s very likely that your mailer may resurface as well; enabling you to capitalize on your marketing investment well into the future (not to mention all of the added eyeballs who will happen to gaze upon your message while it’s still lying around).
For local businesses across the nation, direct mail continues to be a marketing force to be reckoned with. Businesses that can harness this power of direct mail in the digital age will undoubtedly experience massive success and results within their industry. If you’re a financial advisor or agent working in the financial services industry and have questions about direct mail; Resource Solutions will be more than happy to help you out. Feel free to call us toll free, or contact us today for more information!