Facebook, LinkedIn, Twitter have become a large part of our everyday life. Many people barely remember the time when all those social media platforms didn’t exist. In fact, latest research shows many use these platforms as the key information source for the decisions they make in many aspects in life.
According to research conducted by Sysomos, about 40% of respondents regularly consult social media for information on their investment options. Additionally, about 18% of people between the ages of 40 and 65 believe that the information they find on social media is credible when making an investment decision.
In response to these staggering statistics, many advisors are now attempting to reach their prospects where they spend time – on social media. In fact, a recent study by Accenture suggests that 48% of the surveyed advisors stated they use Facebook and other sites to interact with investors on the daily basis.
So how can these platforms benefit you and your business as a marketing tool?
Think of it as a part of your integrated marketing effort. Your goal is to interact with your prospect as many ways and using as many channels as possible. Sending an invitation in the mail will work better if your prospect will see the same invite on their social media page reminding them to act on it. If you follow this up with a phone call as well as a confirmation letter sent via mail, it will increase your chances these prospects will show up at your seminar.
Your Facebook profile is also a great opportunity to put a face on your business. Being human and even personal will be a valuable tool in not only building rapport with your current clients but also will assist you in reaching new ones.
LinkedIn and Twitter are designed to be less personal but maintaining your presence on those platforms also works in favor of your brand establishing. Having a business profile on social media platforms is also one more place your prospects can easily find your address and phone number. Because the sharing mechanisms are easy on most social media sites, they will also be able to pass your information along to their friends or colleagues.
To sum it up, today it is critical to consider social media a worthy extension of your marketing effort into the digital sphere, because your prospects are already there. At Resource Solutions, we can help you reach them. Ask as about our Social Media Boost for your next campaign – call (866)855-3710 to learn more.