In an article by Financial Planning explain the value LinkedIn is playing in the business professional field,
“26% of ultra-high-net-worth investors use LinkedIn. – Northern Trust
58% of U.S. internet users that earn $50,000 per year are on LinkedIn, while only 7% of those that earn less than $30,000 annually are. – Marketing Land”
With these two statistics in mind, you can see the potential behind the social network. As we continue to try and give you all the resources you need for your business to be successful, here are 6 tips to improve your LinkedIn.
1. Use a Professional Photo
A selfie from your last vacation or a blurry cell phone photo from a family gathering doesn’t exactly count as professional. You want to use an image you’re confident in and would use on your website. It is possible that this is the first impression potential clients will have of you so you want to impress them from the get go.
2. Embrace Your Headline
While most people use this space to simply add their title or position at their company, that’s not mandatory. You can use this space to write exactly what you do or specialize in, who your target audience is and anything that makes you unique.
3. Unique Summary
Use this space to share your bio, your company’s or your own values and any specialties. Also adding a call to action with a link giving people the opportunity to go to your website for more info is a good idea.
4. Connect With Everyone
When using LinkedIn, you connect with people. Use this to your advantage. Connect with competitors and non-competitors. This way you can see what everyone is posting and sharing, allowing you to not only learn from their articles and content but curate better content of your own.
5. Join Groups – and Participate!
With over 2 million groups on LinkedIn, covering all kinds of topic, and the ability to join up to 50 groups, you want to join as many relevant groups as you can. Not only does this open you up to new connections and more content, it increases your search ranking. It’s important to be at least partially active when you join these groups, though. Just joining and never be a part of the group doesn’t do much good.
6. Share and Post Content
One way to generate engagement on your page is to curate content and share relevant and valuable content from others. Use this to your advantage so that potential clients can see what interests you, what you’re staying up to date on, and get information themselves. If you write your own article or blog post, be yourself but stay accurate and give credit when it’s due.