Seminars are still one of the most effective marketing tools you can use to help expand your reach and gain new clientele as an advisor. But many people who host seminars are simply not taking advantage of all the benefits that are available to them. That’s why we’ve decided to mention a few simple tricks and tips that can help you get the most out of your next seminar:
Show Up Early
First, this might go without saying, but it’s important that you show up early to your seminars. From a professional standpoint, it looks very disorganized and unaccommodating if guests start arriving and have no clue what they are supposed to be doing. Additionally, you also miss out on the opportunity to get to know your guests more personably by greeting them. But even more from a personal standpoint, you need to make sure that everything works perfect and get everything you need setup before your guests arrive.
Use The Space to Your Advantage
Seminar locations aren’t always in the most flattering of spaces. You can try your hardest to find the right place for the right price, but sometimes you are forced to deal with what you can get. This isn’t necessarily a bad thing; in fact, this could be very beneficial if you know how to use the space provided.
Larger Spaces: In larger spaces, it is very easy for your audience to get disconnected due to the sound levels being spread out over larger areas. For this reason, when giving your presentation, make sure you emphasize emotion and movement in your speeches. Dramatic pauses, tone changes, walking around, and body/hand gesturing, go a long way in quickly grabbing back the lost attention from that disconnected audience member.
Smaller Spaces: When it comes to the smaller spaces, a varying tactic should be applied. With smaller rooms, people tend to feel more enclosed and claustrophobic, making the audience feel somewhat threatened or unrelaxed. For this reason, try to relax your posturing and rely on your hands more than moving around too much. It’s very easy for the audience members to get distracted in these smaller rooms with people all around them. If you are moving around too much, you will make their eyes dart over at other audience members instead of focusing on your presentation.
Every audience will vary, so always try to keep in mind their body language and adjust your approach accordingly.
Many hosts simply present their seminar, maybe talk with a few people afterwards, and then leave. But the point of any marketing tool, such as seminar, is to create new leads and grow your business. If you spend all that money to make this event happen; then at bare minimum you should collect or distribute information at the end that will result in a new client. Sometimes these handouts can be a follow up appointment scheduler and other times it can be a survey of some form. Regardless of what it may be, make sure you are leveraging this opportunity!
Have a 1-5 Day Follow Up Process – Post Event
After a seminar has finished, while the event is still fresh in your attendees minds; you should have some form of follow up. These follow ups can be as simple as an email thanking them for their attendance, or even a personalized letter. Ideally, you would like to have some form of call to action, like a link back to your website/product, or a phone number they can call you at in the future if they have any questions about the services you provide.
We hope you enjoyed reading some of our tips and tricks for how to make the most out of your seminar, and welcome you to share this post with others! If you are Financial Advisor, or RIA, we would love to tell you about some of our exclusive marketing programs, and provide you with some more information about how we can help you grow your business and increase your production! You can call us toll free at: 1(866) 855-3710