While today there may be many step-by-step tutorials on how to best organize financial seminars, whether you are putting together dinner or non-food seminars, it can be easy to get lost in those multiple tips and tricks.
As experts in financial seminar marketing, Resource Solutions believes the following are the most important steps in organizing your next seminar and perfecting your seminar skills:
THE IMPORTANCE OF LISTS
Knowing your target audience is one of the most important parts in putting together a successful marketing campaign. By utilizing a seasoned and reputable marketing company like Resource Solutions, you can benefit from our extensive expertise and experience in targeting the proper demographics. Specializing in financial seminar marketing, our high-quality lists can help you fill your events with qualified prospects that are most likely to do business with you.
MARKETING SOMETIMES REQUIRES CHANGE
While seminar marketing remains the most effective way to prospect for potential new clients, sometimes it may become necessary to change things up. Whether it be the design and message of your mailer or the venue of your event, seminars must be closely watched to pinpoint the reason for a falloff in response rates. Our very experienced marketing consultants are trained to help you spot these occurrences and make the necessary changes to help put your seminars back on track.
If after making changes in your message and venue you still are not experiencing the response rates you have in the past, you may want to consider adding in an additional method of attracting attendees. Our “SOCIAL MEDIA BOOST PROGRAM” is a very effective and affordable method of adding additional attendees to your event.
CHECK THE VENUE IN ADVANCE
This may sound like a common-sense recommendation but we must admit – we occasionally hear horror stories about advisors that don’t check out their event venue ahead of time. This mistake could lead to problems like no internet access, realizing that there are no electric outlets in the walls or the meeting room being separated from another financial seminar by a thin partition. Do your homework. Visit the restaurant or the library you have chosen a few days in advance to prepare yourself for potential technical issues.
ITS ALL ABOUT THE TIMING!
Using time wisely can be crucial to the success of your event. Whether it is the time you schedule your events, the timing of your mailings or simply setting an event time schedule and holding to it—timing can be your most important ally. Being respectful to your time and the time of your prospects can not only help you better fill your events, it can also go a long way in building a lasting relationship with your future clients.
ALWAYS FOLLOW UP
By far, this one tip should be called “The Golden Rule of Effective Seminar Marketing”. While there may be times it may be necessary for your assistant to handle these follow up calls, we strongly encourage you to personally handle this step in your sales process. Having been positioned as the “rock star” expert at your event, you will be far more likely to convince these prospective new clients why they need to come in and discuss their questions and concerns regarding the retirement planning issues you presented at your event.
If due to time constraints you are unable to make these calls, make sure your assistant is properly trained and has very specific scripting and instructions on what to say. This can make a big difference in the amount of appointments set from your seminars—helping to greatly boost your ROI!
Questions about how to make your next seminar more successful? Learn from the best! Give one of our very experienced marketing consultants a call at (866)855-3710 for free marketing analysis. Learn more effective time-tested and proven ways we can help you improve your seminar marketing results!
