We’ve gone over how to maintain a professional and credible website, but now we’re going to give you a few tips on how to go even further with your online presence by talking about social media. Some despise social media and attempt to shove it away day after day. Others are learning to embrace it and are discovering just how powerful and effective social media can be. Think of social media like a bridge for businesses. You’re not flat out advertising, and you’re not asking people to buy your products or services. You’re simply putting the information and your name out there; you’re acting as a resource for anybody who comes across it. There are some people, however, who abuse social media and create spam accounts and post nothing but ads to their products. You don’t want to do that, users online know how to spot that type of “marketing” and they will be quick to report you. Instead of using a shot gun approach, here are some tips on how to use social media in a much more effective manner.
1. Maintain presence
Either post on Facebook, LinkedIn, Twitter, Google+, Instagram, or any other platform, but make sure to maintain your presence on the social media space. Your clients and prospects are there every day. You need to be there too. If you want to post more, you can use scheduling apps to help. Buffer, HootSuite, and TweetDeck are good options.
2. Relationships > Customers
Online you want to focus on building relationships. This is the place to have conversations, to learn, to share your knowledge, to express who you really are and show your personality. Embrace that and welcome the opportunity.
3. Don’t Be Stupid
Have you heard of Justine Sacco? If you haven’t, Google her and her unfortunate but deserved Twitter horror story to find out how being thoughtless (and therefore sometimes offensive) can ruin your online presence, reputation, and credibility.
4. Find a Focus
Every platform has different demographics, uses, and goals. Adapt to them and create your posts with those in mind. I’ve been trying to use this to remember what to post on the main three: Facebook is for Friends, LinkedIn is for Listing, and Twitter is for Talking. Let me explain; Facebook is best if you imagine that every post you make, your friends, and family, are going to see it (and they probably will so remember that.) Use Facebook for personal interests, staff news, and events. LinkedIn is more professional so I recommend using it to list your services and products. Maybe have some testimonials on there, and throw in links to professional articles or write one yourself. Lastly, Twitter is for talking. This is where you can engage the most the quickest. Link to articles, share quotes, and let people know about your new blog posts.
5. Twitter Chats and LinkedIn Groups
Since social media is all about building relationships and becoming a part of the industry’s community, you have to find people to do that with. Twitter chats and LinkedIn groups are the best places to do that. Research which chats or groups are available, active, and approachable. Some groups on LinkedIn are private and you have to request to join, which doesn’t necessarily mean you won’t be accepted, it just means they probably only want certain, established people posting. So go and create an account on a few different platforms, find us and connect!
To sum it up, today it is critical to consider social media a worthy extension of your marketing effort into the digital sphere, because your prospects are already there. At Resource Solutions, we can help you reach them. Ask as about our Social Media Boost for your next campaign – call (866)855-3710 to learn more.