When it comes to marketing, getting your name out there is centerfold to your success. But with more competition than ever before, how can advisors make a splash with their marketing efforts and stand out from others? Here are a few quick tips on how to make a big splash with your next marketing campaign!
Hone In On What Makes You Unique
Every advisor has, or should have, a unique value proposition that lets them stand out in the customer’s mind. It’s important that you emphasize this when it comes to your marketing message. Maybe you are the best a specific kind of topic like Social Security, or tax savings. By honing in on what makes you different, you can land a firm place in your prospects mind. If not, you will risk not being memorable at all. In fact, where most advisors go wrong with their marketing is by muddling their message by purporting they are the best at everything.
Find a Targeted Audience That Is In Need of Your Service
It’s not enough to be good at something with a unique offer. Equally important is finding an audience that needs your service. There will always be various customer segments that will have a bigger need for your product or service than others will. It’s your duty to find this audience and figure out what they look like as well as what they care about. This process may take some time, but it’s an essential element to your marketing. Otherwise, you are throwing darts blindfolded and hoping one hits the target. Refine your targeting over time, coming in with some initial assumptions after gathering data of what your customer segments look like.
Make an Irresistible Offer That Calls for Action
Once you understand what your unique value proposition is and the audience that it fits best with, your next step is to create a compelling offer that leads to action from the prospect. This could potentially be a resource, perhaps a free report. Another idea for a compelling offer could be a giveaway, like that of a meal card or free dinner! These kinds of offers are important to make sure your prospects take action.
If you can align these three important elements in your next marketing campaign, you should undoubtedly get great results. Although marketing can be expensive and sometimes feel like a waste of money, it’s crucial for creating demand and establishing brand equity for a sustainable business model.
If you have any questions or need help with your upcoming marketing efforts, make sure to reach to us and see if we can help!