Many advisors underestimate just how effective direct mail channels can be in the digital age. Not only can direct mail take cold prospects and turn them into hot leads, but direct mail continues to see some the best response rates across all marketing channels. With some of the latest studies showing direct mail beating out all digital channels combined by 7X the response rates!
The following are the actual results obtained by a recent Platinum Appointment Setting Program we ran for one of our clients. See actual invitation sent as well as results obtained below:
Actual Invitation Used
Direct Mail Continues to Capture Qualified Affluent Prospects
The great thing about direct mail is that unlike many of the digital alternative channels that exist today, direct mail continues to pull qualified affluent prospects. More recently we have also combined our fantastic results with our newly tested and proven Social Media Boost enhancement. Combining these two great marketing strategies and targeting affluent and qualified prospects allows you to get the best of both worlds at the most affordable rates! You can learn more about this new marketing enhancement program here: The Social Media Boost Marketing Add On.
How Many Mailers Went Out?
Typically, our advisors mail out anywhere from 5,000-10,000 at a time. The campaign featured above contained 10,000 invitations. Of course, the most important element of a successfully mail campaign is making sure you target the right demographics with the right message and format. It’s not simply about response but more about the quality of responses you get as well.
The Truth Is in The Numbers!
- Topic: REDEFINING YOUR RETIREMENT
- Type of invitation: Wedding Style (Platinum)
- Quantity mailed: 10,000
- Demographics: Age 58-75, IPA 250k+, Homeowners
- Total Respondents (#): 33 Qualified Appointments set
These kinds of results are not atypical when it comes to direct mail. While there will always be variances and unknowns when it comes to your specific targeted area, it’s important to consult an experienced marketing expert that has access to the necessary tools required to execute a successful marketing campaign.
If you want to see more results like this, or have questions about what Resource Solution’s Platinum Marketing Program is or what other programs we offer, feel free to contact us today for a free consultation and advisement on what a campaign like this would look like and cost.