While seminars are by far the most effective prospecting method available today, sometimes even the tried-and-true methods can require new twists to help them evolve into a more effective marketing strategy.
The following are 5 simple ideas you can try to help improve future seminar results:
TRY A DIFFERENT TYPE OF VENUE
Instead of a dinner event held at a restaurant, hosting an educational event held at a local library or college campus has proven to be a very effective prospecting strategy. Surveys show that approximately only 85% of individuals will never attend a seminar. The reason for this lies with prospects feeling they will be pressured to buy something by the financial professional presenting the seminar.
The above stated 85% statistic does not hold true with educational events. Because these workshops are considered purely educational with no meal being offered, individuals don’t feel pressured to feel as if they will owe you anything for attending. This will result in them being much more likely to attend. Of course, be careful with the topic of information you offer. Our results have shown that Social Security Maximization will most likely pull the best results in filling educational workshops.
OFFER AN INCENTIVE
Offer a discount, a coupon, gift card or a raffle participation to every prospect who signs up and confirms an appointment to meet with you in your office. It may be that additional push an individual or couple needs to attend your seminar.
UTILIZE SOCIAL MEDIA
A Facebook ad campaign, a Tweet or an Instagram post will help deliver the message about your seminar to the potential users on social media platforms. The posts can be targeted to mirror your mailing list. The integrated digital/print marketing has proven to be very effective in reaching more potential clients in the same target audience.
APPEAR IN TRADE PUBLICATIONS
If you are known as an advisor who primarily serves certain groups of professionals within a specific industry, such as doctors or dentists, you may want to consider running an ad marketing the services you offer in industry-specific publications.
HOST A CLIENT APPRECIATION EVENT
A special dinner, holiday event or even potentially a movie night for your existing clients is a good way to maintain as well as solidify current relationships. These types of events additionally provide an excellent opportunity for referrals through guests of family and friends they are encouraged to bring.
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