Seminars are still the most effective way to prospect to new clients. It allows you to speak in front of many people at once, it’s a great way to build awareness about you, your services, and your firm, and it provides an educational forum that establishes trust and respect between potential clients and you.
With all of this in mind, it’s important that you know how to successfully deliver your message to your potential clients. So here are seven steps you can take to ensure seminar success.
- Timing is everything. We have a 2015 seminar calendar with all the best days to hold seminars highlighted in green. Holding seminars on mid-weekdays is best.
- Build a relationship with local universities or organizations. Holding your seminars at libraries or at venues with prestige, it will give you more credibility as you have a sort of assumed testimonial from the school. Make sure the school is okay with you using their name or logo on your invitations, just to be safe, though.
- Your seminar topic should be relevant and important to the audience you’ve targeted. For example, our program for social security for women is designed for baby boomer women. You wouldn’t want to present that seminar to men interested in life insurance policies for their families.
- Education > Sales Goals. People are more likely to trust someone they truly feel has their best interests in mind. If you’re goal is to educate people and give them the basic information so they’re knowledgeable on certain topics, then that’s what you should convey when presenting at seminars.
- Make your attendees find value in your seminar. The more worth and importance they find in your content, the more comfortable they will be with you.
- Make it easy for them to reconnect, but don’t pressure them. Let them know their available options for reaching out to you and don’t make them feel like they have to decide right then and there.
- Follow-up, but don’t be rude or pushy! Wait two or three days after the event and follow-up with a phone call.
For more seminar information check out our blog posts 10 Ways to Increase Your Closings with Your Next Seminar Part 1 and Part 2, and 5 Proven Ways We Can Help Increase Your Seminar Attendance.
Ready to start planning your seminar? Give us a call at 1-866-855-3710 to talk to a marketing consultant today!