Seminars can be a powerful way to position advisors with authority and knowledge in front of a group of relevant prospects. In fact, most successful advisors rely on seminars to effectively grow their client base. But in addition to acquiring new clients, are seminars contributing to a new influencer phenomenon in the social media era?
Seminars Build Brand Equity
One of the biggest advantages of getting in front of people and hosting seminars is that it enables your firm to start carving out brand equity. In other words, building a reputation and name for yourself or your practice that creates a meaningful and recognizable impact over time. Brand equity can become an essential consideration for an advisors marketing budget because it’s an investment that creates long term yield. Certain forms of marketing will create more brand equity impact than others. For this reason, advisors should consider at the very least investing some dollars into a marketing channel that yields some type of brand equity return in addition to acquiring new customers.
Seminars Allow You to Take Center Stage in a Meaningful Context and Topic
A core reason why seminars cultivate influencers so well is because they are structured in a way that enables professionals to take center stage with meaningful and appropriate context. Part of being an influencer is possessing keen insight within a particular industry and the ability to effectively convey it. Seminars essentially enable you to provide that expertise in the most public, impactful, and direct way. This kind of direct engagement adds a much more powerful authenticity than any digital alternative could ever hope to do.
Influencers Matter in The Digital Age
One of the other things to consider when conducting a seminar is that in the palm of every attendee is the power to access their personal network. If an advisor truly makes an impact with their seminar, the impact will be felt in a much boarder context as prospects share insights discussed with their own networks. Nothing is more perfect than a seminar to stir up this kind of engagement on social media.
Why Does Being An Influencer Matter?
Becoming an influencer has many valuable attributes that come along with it. One of the first benefits is consistent referrals. If people see you as an influencer on any given topic, they will be much more likely to recommend you or reach out to you for your knowledge and expertise.
Another big bonus of being considered an influencer is the constant free press of being featured on local and even national broadcast outlets and even blogs. Most local outlets will seek professionals that have influence in a certain sphere to cover stories. If you can effectively build your influence, you could very well eventually become a featured guest on all kinds of shows and media outlets.
One of the last main benefits of being considered an influencer is the credibility that comes along with it. Being an influencer instantly adds a depth of credibility, leading to people knowing who you are and what you do. This takes away the burden from the advisor of having to constantly prove authority on his or her subject matter.
So what are you waiting for? If you need help on hosting seminars or have questions as a financial advisor, feel free to reach out to us so we can guide you in the right direction!