In this day and age, having your own business without any kind of marketing strategy is a waste of your time, money, and skills. The most successful financial advisors and other financial professionals are doing just a few basic techniques, and we took notes and are sharing with you.
These techniques are easier today thanks to the movement through the digital era, and they are much more profitable than calling every number in the phone book and fishing around until someone bites. So here are the five tips we suggest you follow to build your business and become well-known in your industry:
1. Set Goals and Create a Plan
You can’t develop a marketing strategy unless you have goals that you want to achieve. If your goal is “find more clients,” then you have to figure out how you want to do that, what demographic of clients you want to reach out to and work with, and set small goals that you can achieve leading up to bigger goals.
2. Have an Elevator Pitch
When someone asks me what I do, I say that I’m the Social Media Strategist for Resource Solutions, a direct mail marketing company that works exclusively with the insurance and financial industry, providing targeted direct mail and proprietary marketing programs. The keywords are there and it’s short enough where I can say it while riding in ‘an elevator’ during small talk (hence the term elevator pitch). Work on building your own quick speech so that anytime from networking events to small talk in a coffee shop, you can say exactly what you do quickly and in a way that people feel they can respond to.
3. Be Active
Your industry’s community has events almost weekly, attend some. Network and expand your circle. Speak at events to groups or organizations. Be known at your local library. Hold seminars yourself and invite all that you can, including current clients. While not every attendee will sign up right away, they’re getting to know you, your face, and your services. Also, develop a follow-up process that works well for you. Calling, e-mailing, sending personalized thank you cards along with more information, or a combination of the three, find a process that you lik
4. Get Online
Social Media opens an entire new world of opportunities for all industries. From LinkedIn to Twitter or Facebook to Pinterest even, there are people out there looking for information and they’re seeking the experts. Be one! Writing and blogging is a great way to become known as an expert in your field. You may hate writing, and that’s okay. No one is asking you to write a novel or a news article. Simply writing a few tips and tricks, your opinion on a tax code, or even being transparent and honest about what you do or invest in with your own money are just a few things that are easy to write for you and easy to read for your readers.
5. Stay Consistent
If you decide you only want to target professionals in the corporate industry, adjust your content and marketing towards them. Whether you decide you want to target Baby Boomers, Millennials or even GenYs, create your marketing materials with them in mind. Don’t flip flop, otherwise potential clients won’t know who you’re going for and being diverse in this industry isn’t necessarily the best technique. Once you have a certain marketing strategy that you’re using, keep track of what’s working best and what isn’t. Then learn, adjust, and implement whatever changes you need to.