Reputations are everything in the financial services industry and the quicker you can start establishing yourself in world of financial services and more importantly, in your local community, the higher your chances are of success. The following are five ways financial advisors can build their reputation more quickly!
- Reach Out Locally & Get Involved In Your Community
Every city has rich and vibrant communities within it, and in order to start making a name for yourself, you need to start locally. This can be accomplished by finding relevant meet up groups in your area which you can start tapping into. One great resource to locate such events is Meetup.com. These communities will enable you to authentically connect with locals in the area, which in turn will allow you to get your name out there; enabling you to begin establishing trust and building rapport within your community.
- Attend Business Networking Events
Aside from reaching out to communities, equally important is getting active and networking with other businesses. Get involved with your local chamber of commerce and look for events for business networking with other professionals. Networking with other businesses allows you to unlock referrals and establish a baseline of production. It will also allow you to size up local competition and even create potential partnerships.
- Host Your Own Events
The best possible thing you can do to build your reputation quickly is to host your own events. Although you may view it as costly, nothing can place you in a better position of authority than hosting an event. Find a relevant topic, create a presentation, and invite local community members to participate. These seminars can be a lifeline for advisors across the country.
- Market Your Brand to Drive Awareness and Exposure
The “Rule of Seven” is an age old marketing adage that basically states that it takes up to 7 points of contact or “touches” before a prospect will finally take action. The point is that you need multiple spheres of influence on your prospects and to build your reputation. For this reason, advertising and marketing your brand are extremely important if you want start accelerating your reputation. The more prospects see or hear about you, the more reputable and established you and your firm will become in your area.
- Exceed Expectations and Go Above & Beyond With Clients Early On
It is always important to deliver the best service for your clients, but it’s especially important to do so early on in your business. By exceeding your client’s expectations, you can create a lasting first impression on them, which could ultimately result in them speaking with others about you and the services you offer. This is a fantastic organic benefit for you and your firm, but more importantly, it contributes in a large way towards you establishing your reputation locally.