Seminar marketing remains the best prospecting method for attracting and setting appointments with qualified prospects. There is simply no faster, more reliable solution for building your financial and insurance services business. Not only do they provide a proven way to attract quality clients and build your professional image, they can also help in closing more business through some of the many benefits they provide.
The following are the top 5 reasons why, in spite of living in the digital age, seminar marketing results far exceed any other prospecting method available today.
Reason #1. Help Establish Relationships: Seminar events provide an opportunity to establish a relationship with potential new clients; allowing them to meet you in person and decide if they like or could trust you.
Reason #2. Learning Environment: By educating prospects about potential concerns as they relate to the future of their retirement and providing solutions, the financial advisor is afforded the ability to position himself as the “go-to” expert. In doing so, the seminar environment lowers prospective client’s defensive barriers, making it much more likely for them to utilize the services you and your firm offer.
Reason #3. Most Efficient Marketing Strategy: Allowing you to communicate with many prospects at the same time, seminar marketing is much more efficient than meeting with prospects in a one-on-one setting.
Reason #4. Attracts Targeted Qualified Prospects: By targeting qualified prospects, seminars allow you to allot your time, energy and marketing budget, focusing on the most qualified prospects in the most efficient manner.
Reason #5. Company Branding: Hosting seminar events within your community can afford both you and your firm branding recognition. The more often your name is mentioned or seen within your marketing territory, the better the chances you will be viewed as a successful, well-known financial professional. This will ultimately increase the likelihood that potential new clients will seek your financial expertise and advice in their retirement planning.