Many of the basics and fundamentals of marketing 101 are being overlooked or forgotten in today’s marketing campaigns. These fundamentals can mean the difference between your products success, or failure. Although these marketing tips may seem simple, their importance can not be understated. Here are the 3 most significant things you need to consider thinking about for your next marketing campaign!
1. Target a Specific Audience
This is one of the most crucial, and yet often most overlooked aspects lacking in many modern day marketing campaigns; targeting a specific customer segment. Although the logic might not seem intuitive at first, the concept is simple. By being more direct and narrowing your target audience down to a specific customer segment, you will be able to hone in on very particular characteristics and taste profiles found within that particular segment. This approach tends to be much more effective than trying to target everyone and losing the effectiveness of your message or just not connecting with your audience at all.
If you haven’t already started segmenting your customers or potential customers, now is the time to start. Segmenting will allow you to identify your most profitable customers as well as allowing you to better understand your customers’ particular needs and preferences.
2. Have a Clear Message
At the heart of any good marketing campaign, there should be a clear and concise message being delivered. All good marketing starts and ends with concise and clear messaging. If you are going to start a new marketing campaign for your product or service, the first thing you should consider, after identifying your target market, is the message.
The message should consist of 3 vital components:
- Identifying the Problem
What particular issue or ‘pain’ are you solving for this particular customer segment?
- Providing a Solution
How are you going to provide a solution to this ‘pain’, and why is it better than any other solution (if any other solutions are currently available)?
- Call to Action
Give customers the ability to acquire your solution right away, whether through a phone call, a website link, or some other way they can take immediate action on.
3. Be Unique and Stand Out
We live in an era where everyone and everything is increasingly competing for your attention. Whether it is a T.V., Smart Phone, Mail, Social Network, Newspaper, Radio, Email…etc. Even if you know your audience and have a clear message, your material needs to be unique and stand out from all of this background noise. Sometimes it can be as simple as a clever design, an intriguing line, or just some very high quality material to engage your customer and grab their attention.
If you follow these main principles in your next marketing campaign, you should start seeing dramatic improvements in your ROI and marketing effectiveness! If you’re a financial advisor, or a financial services professional, you may be interested in learning about our turn-key marketing programs designed exclusively for the financial services industry. To learn more click contact us, or call us toll free: 1(866) 855-3710