Top 5 Reasons Why Direct Mail Is STILL The Most Effective Way To Prospect For New Clients
Direct mail marketing is definitely not dead and it is still as powerful as it has ever been. One of the best things about direct mail marketing is that it has the ability to get your message into the hands of your prospects. In this current “digital era” it is often wondered if direct mail actually still works. While having the Internet at our finger tips is great and opens us up to so many new possibilities, there is something to be said for getting tangible letters in the mail. So here are our top 5 reasons why direct mail marketing is still the most effective way to prospect for new clients.
“Targeted Direct Mail works because you are able to define who your potential clients are and reach those demographics only,” says our President and owner, Rick Broom. “I have worked in marketing and advertising, purchasing ads through newspapers, radio, TV and other mediums. Direct Mail is the only way to accurately reach just your demographics.”
2. Cost Effective
By refining your mailing list and targeting only those that meet your ideal demographic, you not only cut costs but you cut valuable time. “I used to run ads in the newspaper as an advisor myself,” Gail Broom, our Vice President of Marketing, says. “I saw firsthand that the individuals responding were, in most instances, people that did not fit the demographic I was looking for. That is the difference between a “shot-gun blast” approach and targeted marketing with direct mail.”
3. Varied Options/Personalization
With direct mail marketing, there are several different types of mailers you can use; from wedding style to letter, to postcards and tri-fold or bi-fold self-mailers. Each mail piece has different customization options and benefits.
At Resource Solutions, we customize not only the type of mail pieces you use, but we use relevant content that is up-to-date and tailored specifically to the message our clients are trying to convey. Our consultants will work with you to ensure you get the type of mailer that will work best for you and be the most cost effective, resulting in a high ROI. You can even go the extra step and personalize each mailer, such as adding the name of each person in your targeted audience to the message on the mailer.
4. Doesn’t Limit Your Audience
In the email and newspaper world of marketing, you are limiting your audience to those who have access to that particular medium. EVERYONE gets mail in their mailbox. Many people are still not using email. Plus the fact that people will most likely spend more time reading a post card or letter than they will an email. And while many people now read newspapers via the web, once again, if you are trying to reach someone that doesn’t have access to a computer, you have just missed out on the potential of turning that prospect into someone you will do business with.
5. Attention Grabbing
In contrast with direct mail, while emails are great, at first glance, your attempt at grabbing someone’s attention is simply a line among hundreds, if not thousands, of other lines on a screen. Each line all secretly hoping they get opened. If your subject in an email doesn’t immediately grab the reader’s attention, your chances of getting the email even opened just quickly dwindled into a simple click on a button shaped like a trash can. But, if that same person checked their mail that morning, and out of a pile of bills, a beautiful wedding style mailer fell out, with a simple, personalized, and to the point message on the front, this is far more likely to end with a call to action on their part. Offering a variety of ways for them to reach out to you and get more information…BOOM. Now that individual just became a potential new client!
If you are interested in getting more information about what type of direct mail marketing will work best for you, call our consultants today. You and your business’ results are our number one priority! 1-866-855-3710