Getting marketing results is all about making an impact. In 2017, making an impact among all the clutter is becoming an increasingly difficult thing to do, but there are some unseen benefits! As new marketing channels emerge and become saturated with hype, traditional channels are increasingly catching the eyes of entrepreneurs all over the nation. Here are some good reasons why you need to consider direct mail in 2017:
Avoid the Competition
With the competition flocking elsewhere, direct mail is proving to be one of the most lucrative opportunities for marketers to exploit. As channels like Facebook, Google, YouTube, Bing, email and other media channels become flooded with competition, each new competitor dilutes the impact thus increasing the costs for each other.
Literally overnight, Facebook decided they were going to start implementing policies that would drastically affect thousands of companies and how they allow marketing utilize the platform. The next week Google does the same exact thing. What did they do you ask? Both companies decided that they were going to take on what they deemed to be, “Fake News”. Facebook even goes as far as to mention that they will play a role in determining what is considered fake news. What this essentially means is that these platforms, at will, can suspend, deny, and even permanently delete your account or ads if they determine (through artificial intelligence) whether or not it meets their standards.
This kind of overnight change is making and breaking companies left and right. While it is true that sometimes it can present significant opportunities, many times it can potentially create havoc on companies who depend on the reliability of these marketing platforms. Let’s face it, digital marketing can be completely unpredictable.
Arguably the most important attribute that determines success in marketing is the ability to make an impact. As we have documented in various previous articles (“The Ultimate List Of Direct Mail Facts & Statistics”) direct mail does exactly that.
Here are just a few of the most powerful statistics that we have recently provided in our efforts to illustrate how direct mail continues to be the most effective marketing method available today:
- Direct Mail Marketing On Average Garners Up To 37x Times More Responses Than Email:http://www.iwco.com/blog/2015/04/14/dma-response-rate-report-and-direct-mail/
- Backing Up That Direct Mail Data -Source (WallStreetJournal)-: http://www.wsj.com/articles/online-lenders-rely-on-old-school-marketing-1443736411
- Direct Mail Is The Most Preferred Form of Marketing by Customers (54% preferred): http://www.adweek.com/news/advertising-branding/infographic-consumers-know-exactly-how-they-want-be-marketed-167840
- Studies Show Direct Mail has a Stronger Emotional Impact Over Digital Marketing Resulting In Stronger Recall:http://www.millwardbrown.com/docs/default-source/insight-documents/case-studies/MillwardBrown_CaseStudy_Neuroscience.pdf
The truth is that there is no better time than now to be utilizing direct mail. If you are interested in learning more about what we do, please feel free to reach out to us, or sign up for our newsletter!